About us

It’s Personal Family began as Mother-Co-owner, Wini Edwards desire to give people custom items through embroidery.  She then brought her daughter, Jasmine Fields, on board to assist with growth of the business. Under its original name, It’s Personal – KC, was first established in Kansas City, Missouri.  As the business grew,  Wini & Jasmine wanted to grow the business to show the values hold true: Family. 

In 2022, Jasmine Fields’s husband, Moses Fields joined the team adding even more services to It’s Personal Family with his ability to Laser Engrave. 

Today, It’s Personal Family serves families across the country building family trees, customized family directories and continuing the tradition of personalized embroidered, and laser engraved items. 

It’s Personal Family is a success because it provides the community with an alternative to generic artifacts with its custom personalized essentials.